Smalls originated as an Instagram account (Smalls of San Pedro) with the mission to promote adoptions for small animals at Harbor Shelter in San Pedro, California. As time progressed, it became evident that there was a need to encourage and make resources and care information accessible, especially in light of the increased number of small animal adoptions.
To respond to this demand, we developed a distinctive identity in harmony with Smalls of San Pedro's rejuvenated mission. Smalls of San Pedro branding included logo design, mission statement, and creation of social media posts geared toward educational content
Smalls of San Pedro laid the groundwork for a broader prototype, establishing an umbrella organization that integrates educational materials for adopters and provides volunteers with resources. The core idea behind Smalls is to make information easily accessible and shareable.
Teaming up with LA Social Karma, to design and develop a website that captured the essence of The Draycott, a Pacific Palisades restaurant known for its California cuisine and inviting upscale yet casual atmosphere.
I curated the restaurant's interior design, imagery, and visual identity to reflect the establishment's look and feel.
While the theme and layout closely resemble the original design, the website has since transitioned to a different platform and is maintained by The Draycott's internal team.
Pappy’s Seafood Restaurant recently occupied an artfully refurbished building in downtown San Pedro. While freelancing for LA Social Karma, I designed and developed Pappy’s Seafood website to reflect the restaurant's essence and historical significance to the community.